In the latest Forward with Research Impact series, Stellenbosch University (SU) Museum and the Division for Research Development hosted a talk by Professor George Claassen. Wednesday afternoon saw journalist, lecturer and ombudsman, Claassen speak on the topic of ‘countering pseudoscience and quackery in the media – a journalist’s moral dilemma’.
Senior Director for Research and Innovation at SU, Therina Theron, began the discussion by explaining the aim of the series. Forward with Research Impact seeks to bring to light the research done at the university, as well as the impact thereof on society.
“Part of doing responsible research is communicating responsibly,” says Theron.
Professor George Claassen answers a few questions after his presentation. PHOTO: Aaliyah Davids.
Claassen outlined the four pillars of ethical journalism: “seek the truth and report on it as accurately and fairly as possible, minimize harm, act independently, and accept accountability and responsibility.”
When the media allows platforms for science denialists, or reports uncritically on quackery, Claassen explains, it is failing to practice ethical journalism.
According to the professor, the media is reflecting science through a dirty mirror all the time. This is despite the fact that journalists and scientists are similar in that they both seek the truth.
Using various examples, such as climate change denialists and anti-vaccination campaigners, Claassen made clear that the right to reply should not apply when it comes to matters of science.
Quoting Boyce Rensberger, Claassen said, “Balanced coverage of science does not mean giving equal weight to both sides of an argument. It means apportioning weight according to the balance of evidence.”
“And we don’t give quacks the right to spew their nonsense,” he added.
Claassen feels strongly that the platforms provided to quackery and pseudoscience are harmful. He goes so far as to say that pseudoscience can kill people – referencing those who have died due to the growing popularity of the anti-vaccination campaign, as well as the example of HIV/AIDS denialism that took place in South Africa, during the presidency of Thabo Mbeki.
In practicing ethical journalism, the media should play an active role in countering misinformation and educating society. Therefore, reporting is more than a choice between right and wrong, Claassen explains. It is choosing to report on that which is accurate and true.
The solution, he says, is that the media should stop providing a platform to science denialists all together. “When publishing a photo of the Earth, one does not contact the ‘Flat-Earthers’ for comment.”